Ukukhuselwa kweBrand. Uyifumana njani into yokwenyani?

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Ababini kwisithathu sabathengi abathe bathenga izinto zomgunyathi ngabom baphulukene nethemba labo kuhlobo lophawu. Iilebhile zale mihla kunye neetekhnoloji zokuprinta zinokunceda. 

Ukurhweba ngezinto ezingezizo ezomgunyathi kunye nokuphangwa kwezinto kunyukile ngokuthe chu kule minyaka idlulileyo- nanjengoko inani lezorhwebo lihlile - kwaye ngoku limi kwipesenti ezi-3.3 zorhwebo lwehlabathi, ngokwengxelo entsha ye-OECD kunye neOfisi yePropathi yobuhlakani ye-European Union.

Izinto zenkohliso, ezinyhasha ukuthengisa kunye nelungelo lokushicilela, zenza inzuzo yolwaphulo-mthetho olucwangcisiweyo ngenkampani kunye noorhulumente. Ixabiso lempahla engeyonyani engeniswe elizweni kwihlabathi liphela kunyaka ophelileyo ngokusekwe kwidatha yokuthimba amasiko kuqikelelwe kwi-509 yezigidigidi zeedola, ukusuka kwi-461 yezigidigidi zeedola kunyaka ophelileyo, kubalwa iipesenti ezi-2.5 zorhwebo lwehlabathi. Kwimanyano yaseYurophu, urhwebo olungumgunyathi lwalubonisa iipesenti ezingama-6.8 zokungeniswa kwamanye amazwe kumazwe angengawo awase-EU, ukunyuka ngeepesenti ezintlanu. Ukuphakamisa ubungakanani bengxaki, la manani awabandakanyi ukuveliswa kwekhaya kunye nokutya izinto ezingezizo, okanye iimveliso ezihanjisiweyo ezisasazwa nge-intanethi.

'Urhwebo lomgunyathi lususa ingeniso evela kumashishini nakurhulumente kwaye londla ezinye izenzo zolwaphulo-mthetho. Ingabeka emngciphekweni impilo nokhuseleko lwabathengi, utshilo umphathi we-OECD kulawulo loluntu uMarcos Bonturi, ephawula ngengxelo.

Izinto ezibunjiweyo ezinje ngamayeza, izinto zeemoto, iithoyi, ukutya, izinto zokuthambisa kunye nezinto zombane zikwathwala uluhlu lweengozi zempilo nezokhuseleko. Imizekelo ibandakanya amayeza amiselweyo angasebenziyo, izinto ezingakhuselekanga zokugcwalisa amazinyo, iingozi zomlilo ezivela kwimpahla ye-elektroniki engenazintambo kunye neekhemikhali ezisezantsi ezisuka kwimilebe yomlomo ukuya kwifomula yosana. Kuphononongo lwakutsha nje, phantse iipesenti ezingama-65 zabathengi bathe bazakuphulukana nokuzithemba kwiimveliso zantlandlolo ukuba bayazi ukuba kulula ukuthenga izinto zomgunyathi zolo hlobo. Phantse kwikota yesithathu yabathengi kuya kuba kuncinci amathuba okuba bathenge iimveliso kuphawu oluhlala luhambelana nezinto zomgunyathi.

'Ukhuseleko lweBrand yingxaki enzima njengoko ibandakanya uluntu olwahlukeneyo, iimveliso kunye neengxaki, utshilo uLouis Rouhaud, umlawuli wentengiso kwihlabathi ePolyart. Iimpawu azihlali zikulungele ukuhlawula ngaphezulu izongezo zokhuselo okanye ukuthembela. Kukwangumxube wentengiso nayo: ukongeza itywina lokhuseleko kwisiselo esinexabiso eliphantsi ngokuqinisekileyo kuya kuqhuba ukuthengisa, nangona kungekho mngeni wokwenene kwintembeko okanye kwimveliso.

Amathuba

Ukuprintwa kwedijithali kunye nedatha eguquguqukayo incedise ngakumbi ngaphandle komthungo kubandakanya ulwazi olufana nokuchonga okukodwa kwileyibhile nganye 'Oomatshini bokushicilela beFlexo abanezitishi zedijithali bavumela ukushicilelwa kolwazi olwahlukileyo ngokulula, ngelixa ngaphambili le nkqubo bekufanele ukuba isuswe emgceni ize nemida ethe kratya malunga nokuba loluphi ulwazi olungahluka, utshilo uPurdef. Isisombululo sokushicilela siphuculiwe, ukuvumela ubuchwephesha obufana nokushicilela obuncinci obunokunceda ekuthinteleni inkohliso. Itekhnoloji eyongezelelweyo iyaphuhliswa ivela kubanikezeli beenkonzo ezininzi, uninzi lwazo olunokufakwa kwiilebheli. Kubaluleke kakhulu ukuba uhlale unolwazi ngalezi zinto kwaye wakhe iindawo zokukhusela. '

I-Xeikon kunye ne-HP Indigo zombini zibonelela ngeendlela zokuprinta ezidijithali, ezinokuthi zisetyenziswe njengesiseko se-microtext, iipateni ezifihliweyo kunye neeguilloches.

'Ngaphakathi kwisoftware yethu yobunini-iXeikon X-800-ezinye izinto ezizodwa zinokwenzeka, iipateni eziguqukayo, iikhowudi ezifihliweyo kunye nokulandela kunye nokulandelela ukusebenza, utshilo uJeroen van Bauwel, umlawuli kulawulo lwemveliso eXeikon Digital Solutions. 'Iiprinta zinokusebenzisa iindlela ezininzi zokulwa nomgunyathi ngexabiso eliphantsi, kuba uninzi lwezi ndlela ziyinxalenye yenkqubo yokuprinta kwaye ayifuni kutyalo-mali olongezelelekileyo okanye iinkqubo ezikhethekileyo zokufumanisa ubuqhetseba.'

Imicrotext, ngakumbi xa isetyenziswa ngokudibeneyo neeholograms okanye ezinye izixhobo ezikhuselekileyo zokusebenzisa, isebenzisa ukuprinta ukuya kwindawo enye okanye 0,3528mm. Oku akunakwenzeka ukukopa, ukuphinda-phinda okanye ukuvelisa kwakhona kwaye kunokusetyenziselwa imiyalezo ethile efihliweyo okanye iikhowudi ezaziswa kulwakhiwo. Ukungabonakali kwiliso lenyama kwenza ukuba kube nakho ukwazisa i-microtext kwimifanekiso eqingqiweyo okanye isicatshulwa kunye nezinye izinto ezingaphaya, ngaphandle komthengi okanye ulwazi olunokubakho lomthengisi. Usebenzisa le ndlela, imiyalezo efihlakeleyo inokuthi iqinisekise uxwebhu okanye upakisho ngokwandiswa kokubonwayo kwento leyo ngeglasi yokukhulisa. Ukuqhubela phambili ukuphucula eli nqaku, i-microtext inokusetyenziswa njenge-raster yokhuseleko kumfanekiso okanye kwinto yoyilo.

Yintoni ongayilindela?

'Imisebenzi yomgunyathi ayinakuze imiswe ngokupheleleyo,' utshilo uKay. 'Ngumdlalo "wekati kunye nempuku", kodwa ubuchwepheshe obukhoyo nobutsha bokukhusela uphawu lwenza ukuba kubenzima ngakumbi kubenzi bomgunyathi ukuvelisa iimveliso ezingezizo ezibonakala kwaye ziziva ziyinyani.'

Amabhange ajonge ukubuyela kulawulo lweemveliso zawo kwaye achonge ngokukodwa yonke into- kodwa ayonto ilula ukuyifezekisa, njengoko iNiceLabel's Moir isitsho: 'Ukuhanjiswa okuninzi okubhengezwe kwiRFID akukenzeki ngokupheleleyo okwangoku. Amashishini asebenzise ubuchwepheshe obusisiseko ngakumbi njengee-watermark ezifihliweyo. Ixesha elizayo kufuneka libe malunga neRFID, inikwe amandla linani elikhethekileyo le-TID, kwaye ixhotyiswe ngakumbi ngokubekwa kwimeko yefu. '

Ilifu kunye neRFID zikhula ngokukhawuleza kwaye zisemgceni. Ezi ziitekhnoloji ezimbini eziphambili kwesi sithuba kwaye kunokwenzeka ukuba ziqhubeke ukuba njalo kwikamva elikufutshane. Rhoqo iimveliso ziya kuqala ngokuthengisa amanzi kwaye zidlulele kwilifu nakwiRFID ngokuhamba kwexesha, utshilo uMoir. 'IBlockchain nayo inokubakho, kodwa ngelixa bekukho ingxolo eninzi kubuchwephesha, akuqinisekanga ukuba iza kusetyenziswa njani kwixesha elide.'

'I-blockchain evumela itekhnoloji yokukhusela uphawu iya kukhula ngesantya esikhulu xa abathengi befunda izibonelelo kwaye bezithemba ezi zinto zintsha, utshilo uKay. 'Kananjalo, ukuvela kweefowuni ezikrelekrele ngeekhamera ezingcono kuya kwenza ukuba abathengi bajonge ubunyani beemveliso, ubuchwepheshe obutsha bokukhusela uphawu buza kuvela, kwaye ezi sele zikhona ziya kuphucuka.'

Ukuzibandakanya nomthengi ngeelebheli ezi-smart kukhuthaza ukuzithemba kunye nokuqinisekisa kwi-brand. Nje ukuba umthengi aqinisekise ukuba imveliso ayithengayo isemthethweni kwaye inembali esemthethweni, baya kuthenga olo hlobo kwakhona.


Ixesha Post: Nov-23-2020